Einfeld8k3e: Videos: Ford launches new TV spots to promote 2011 F-150 powertrains

Saturday, November 6, 2010

Videos: Ford launches new TV spots to promote 2011 F-150 powertrains

Filed under: Car Buying, Truck, Marketing/Advertising, Videos, Ford

TV spot for the 2011 Ford F-150 - Click above to watch the video after the jump

The Ford F-150 is an outrageously important vehicle here in America. Not only has it been the best-selling pickup truck for the past 33 years, it has out-sold every single vehicle in the country for 28 of those years. So when it comes time to update the bread-and-butter pickup, Ford has to make sure it is still poised to be a high-volume seller.

For 2011, Ford hit a bullseye by adding four new powertrains to the F-150 lineup - a 3.7-liter V6, 3.5-liter EcoBoost V6, and two V8 engines measuring 5.0 and 6.2 liters. By doing this, Ford says that there's no need to compromise when shopping the F-150 because its range of powertrains provide the most power, best towing capacity and best fuel economy in the class. Checkmate.

To promote this, Ford has just launched its latest series of television ads that showcase the "no compromise" theme. The automaker has signed comedian Dennis Leary to provide the voiceover, and you can check out both of the new ads, as well as Ford's press release, after the jump.

Question: How do Ford's new advertisements compare with these latest examples from Chevrolet?

Gallery: 2011 Ford F-150: First Drive