Filed under: Car Buying, Etc., Marketing/Advertising, Technology, Videos, Crossover, Mitsubishi
Look Ma, no driver! - Click above to watch the video after the jump
Mitsubishi wants people to take notice of its 2011 Outlander Sport. There will be traditional print and television ad campaigns, but the automaker is also exploring new ways of reaching new car buyers. Through its creative agency 180 LA, Mitsubishi plans to put a bunch of car shoppers behind the wheel of the new crossover. Not literally, but virtually.
The automaker is rolling out its Mitsubishi Live Drive campaign that puts drivers behind the wheel of an actual Outlander Sport. They won't be sitting in the vehicle but instead they'll be in front of a computer. The CUV will be controlled remotely via users on the Internet. While we don't want to be anywhere near the car when this is happening, it's certainly a novel re-imagining of the test drive concept.
The Mitsubishi Live Drive event kicks off November 1, 2010 and runs through November 10. If you're interested in testing out your computer driving skills, you can sign up starting October 15 at OutlanderSport.com. In the meantime, you can catch a sneak peak at what's in store by viewing the video and official press release after the jump. Thanks to everyone for the tips!
Photos by Damon Lavrinc / Copyright (C)2010 Weblogs, Inc.
[Sources: Mitsubishi, AdWeek, YouTube]
Mitsubishi to offer remote-control test drives of real Outlander Sport over the Internet [w/video] originally appeared on Autoblog on Fri, 08 Oct 2010 19:29:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | CommentsZ Line Designs Toyota Parker Kligerman Trevor Bayne Out! Pet Care Toyota
No comments:
Post a Comment